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After
your web site is completed, your next question is: How do I get people to visit my web
site? There are several ways that Matt’s Web Design can increase traffic to your web
site, and there are also ways that you can help increase traffic to your web site.
First, lets look at how Matt’s Web Design can help drive traffic to your web
site:
  Adding meta tags to the script of
your web page is helpful for users searching the internet through one of the hundreds of
search engines such as Yahoo, Google, and Alta Vista. Three necessary meta tags are added
that cover the following:
The TITLE tag displays the title
of your web page on searches as well as on the title bar of your web browser.
The KEYWORD tag is invisible to
web site browsers. The main function of the keyword tag is for the search engines to pick
up certain keywords that are related to your business. You may specify up to 250 keywords
to be included in the keyword tag. For example if your business was selling apples, you
would want to include keywords like: granny smith, golden delicious, apple, caramel apple,
etc..
The DESCRIPTION tag is what
search engines display on their search result pages. Descriptions should be kept brief,
but give the user a general idea as to what your company does.
Now, lets look at how YOU can help get people to you web site:
 Display your web site address,
and email address on all business cards, company letterheads, mailings, as well as printed
advertisements.
Display your web site address on
company vehicles, such as tractor doors, semi trailers, vans, etc..
Search the web for web sites
related to your industry, and if they happen to have a links page, ask them if they would
be interested in exchanging links with you.
If advertising on the radio or
television, state your web site address at the conclusion of your commercial.
If you are in the carnival
business, have your web site address printed on tickets, wristbands, ride signage,
posters, and other advertisements. |
